Google has recently (21st April, 2015) released a new mobile friendly update (read the full Google blog post here). It will badly effect those websites’ ranking in Google mobile search results, which are not mobile friendly websites. This is really significant as more & more users, all over the world, are browsing Internet from their smart phones instead of their desktop computers or laptops. So the consequences of this update on your web page ranking (in mobile search) will be significant.
As the update has already been rolled out, so the main question is, what should you do to be sure that you are not adversly affected by this update. I have mentioned some steps below which will help you assess your website against the Google mobile website update.
How to test if your website is mobile friendly or It is not?
Go to this Google Mobile Testing Tool. Enter your website URl and It will show you if your website is mobile friendly or not. (as show below)
If your website is detected as Mobile friendly then its all OK – You can relax and there is nothing to worry about. this Google update does NOT apply to your website. (You will see the following result)
If test result turns out to be negative. Then you should take immediate action.
So the next question could be, what should you do if your website is found to be NOT mobile friendly?
The answer is very simple and straight, you have to make your website mobile friendly, there is no other way out. You can take one of the two actions (discussed below). The decision is very subjective and it depends upon your budget as well as website type.
You should consider complete re-design of your website. Build a new responsive website to replace your current website. Many points will have to taken care of while redesigning the website as responsive (especially if your website ranking was good in Google SERPs). This is completely out of scope of this post to discuss those points.
Make your existing website moible friendly or responsive.
As I mentioned above, the decision is very subjective and depends upon various factors like budget, website type, criticality of the Google ranking etc… Get in touch with your web developer to discuss your project and find the best solution.
It does not cost much to make your website mobile friendly if your website is small business website, but it can may need substantial budget for a ecommerce or large website.
Get in touch with us today discuss your website. We have experienced web developers who can help you make desicion by discussing pros and cons of each apprach.